Ben & Jerry’s Launches

At last, the legendary Ben & Jerry’s scoop shops have launched in Australia.  It’s taken more than thirty years for the company to reach Australia from its roots in Burlington, Vermont. Recently, the company launched its franchised scoop shop program at DC Strategy’s offices in Sydney.

Ben & Jerry’s selected DC Strategy to assist with the development of the company’s franchise program in Australia.  We worked closely with the Ben & Jerry’s team to develop a program which captured the core of the Ben & Jerry’s philosophy and operations and develop it for the Australian market.

In keeping with the Ben & Jerry’s view that “if it’s not fun why do it”, the DC Strategy team transformed our Sydney offices for the launch.  While we couldn’t fit in the legendary cow-mobile, we did manage to decorate with plenty of cow prints!  And there was plenty of great ice-cream on hand.

The company plans to establish scoop shops across Australia over the next couple of years.  We’re extremely proud that Ben & Jerry’s selected DC Strategy to assist with that development and roll-out.

DC Strategy is your business growth specialist. For more information in relation to franchising, please contact:

David Stafford
Executive Consultant
david.stafford@dcstrategy.com
03 8615 7207