The secret of expansion

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the-secret-of-expansion-1

In a world of big box retailers, sophisticated consumers and international brands organisations are continuing to look to franchising as a catalyst for successful growth.  Australia is no exception with estimated franchise sector revenues of AUD $90 billion for 2004. Australia will continue to embrace the strength of its infrastructure, people, the Franchising Code of Conduct and the underlying legal framework to grow successful world class organisations.

Franchising has been recognised as one of the most successful management tools of the 20th century that has provided the foundation for many international success stories.

International success is not just about franchising, it requires an organisation to:

• Assess the position and success of the franchise business in the domestic market
• Analyse key factors that contribute to the growth and success of the franchise business in the domestic market
• Locate a respected local professional advisor in the desired foreign market
• Conduct market research and feasibility studies on the foreign target market and assess the attributes that relate to the foreign market
• Allocate the necessary resources (people, money and time)
• Ensure that the company is operating efficiently and profitably
• Develop a focused international strategy
• Form a dedicated team to operate, manage, and advise on any franchise program development and global expansion

Success Australia style

Boost Juice has combined a taste for smoothies, a brand, a team and a well-executed strategy to become a retail success story with DC Strategy as a key advisor. Three years on from Adelaide Australia where the first Boost was established, Boost is now opening a store every four days. The company plans to double its number of outlets to over 120 in the next twelve months and the key to the expansion strategy is the franchise model.

Fernwood Women’s Health Clubs has embraced the idea of meeting the needs of modern women to create one of Australia’s leading brands. From humble country origins in Bendigo Australia over twelve years ago, Fernwood has created a unique culture that will see the company grow to over 200 clubs. The company has harnessed the best of a franchise and company mixed model to drive its growth strategy and be widely recognised for its commitment to service and its place in the BRW Top 100 Fastest growing companies.

Why Australia?

Australia offers a welcoming multicultural environment that provides opportunities for investors all over the world. The combination of a highly skilled, international adaptive workforce, a sophisticated infrastructure, strong growth and over 20 million people, create significant business opportunities.

Australia’s consistent economic performance and stability provide an ideal platform for investment. The world experts have this to say:

• Australia is the most resilient economy in the world (*)
• Global FDI inflows recorded a 250% increase in 2002, against a 17% drop in flows to all OECD countries (#)
• GDP growth its forecast at +2.8% and +3.5% for 2003/ 2004 (#)

(*) World Competitiveness Yearbook 2002
(#) Economist Poll 2003

DCS Consulting is your business growth specialist. For more information in relation to our quality business analysis, please contact:

Level 5, 530 Collins Street,
Melbourne VIC 3000 Australia
growth@dcstrategy.com
+61 (0)3 8102 9200