The Solution

DCS’s solution was twofold – firstly addressing RUN Property’s need to provide a formalised incentive arrangement for high performing employees by creating a Business Associate agreement, and secondly augmenting RUN Property’s new growth path through creative implementation of a franchise model.

The essential ingredient for the BA model’s success is its commission payment structure, which preserves workplace law remuneration obligations, minimises RUN Property’s financial exposure and maximises the employee’s possible returns for growing RUN Property’s rent roll.

The RUN Property franchise model is unique in that it provides potential franchisees with a range of options for acquiring rent-rolls (lists of property management contracts), including the transfer of a franchisee’s own rent-roll, purchase of a rent-roll, or lease of an existing rent-roll from RUN Property. Secondly, the model provides franchisees with highly advanced systems relating to information management, trust accounting and administrative infrastructure, which are centralised at RUN Property’s Melbourne head office.

The Outcomes

A fundamental requirement of the DCS solution was to ensure that the quality of RUN Property’s services was not in any way affected by issues of quality, consistency or brand atrophy. RUN Property is now well on its way to consolidating its position as Australia’s premier residential property management company and capitalising on the success of its reputation and systems. This can only enhance its future asset value and RUN Property should now be considered a premium franchise opportunity and a highly incentivised employment opportunity.